Slamvertising

1 05 2010

Tonight, sort of spontaneously but at the mention from my friend Andrew, I attended the Capital Slam Poetry semi-finals. I haven’t been immersed in an artistic culture in as long as I can remember…business is more about thinking logically and through academia. I didn’t really know what to expect going to this competition, but it sounded like fun so my friend Steph and I went.

I ended up being a judge, as the Slammaster pawned off whiteboards to who was willing…naturally, I was willing. Confessed I had never been to one of these before, but apparently that’s a non-issue. Phew. We saw 26 poems performed by 14 poets (only 12 were competitors). I have never had so many goosebumps in my life.

Being in business I have been taught to say exactly what I’m trying to say without using ‘fluffy’ words or for lack of a better phrase, ‘beating around the bush.’ Then, through all the crafty words and unmistakable imagery, it hit me: this needs to apply to advertising. My favourite ads are the ones that give me goosebumps…clearly this is an overlap from crafty poetry into the world of marketing and advertising. I can’t wait to go to my next slam poetry event because, for an artsy event, I have never been so inspired to do advertising…with the type of imagery and empathetic thought that these poems were slammed with.

So thank you, Capital Slam, for reminding me what creativity is.



#CarBeforeCanadaDay…the executive summary

23 04 2010

So I’ve tweeted and blogged and Facebooked a bunch of stuff about this campaign, but I thought it’d be handy to have all the information, condensed, and in one spot. So…here it is…the lowdown. First, an interview…with myself.

What is #CarBeforeCanadaDay?

It is me, trying to get a car before Canada Day…just like it sounds. Canada Day is July 1st, just fyi.

Why can’t you just go and buy one?

Let’s see…I’m a full-time student…and a full-time entrepreneur…so money isn’t really flowing in. Thought I’d use my “entrepreneurial” skills to bootstrap myself a car.

Here’s how people can help:

1. Advertise on my car. You can choose to advertise whatever you want (10″w x 3″h) on either the back window ($20/month min. 1 year) or one of the side windows ($30/month min. 1 year). I’m planning to put up to 10 ads on the back, but the side windows will only have one. So…take your pick. I will also mention you in all materials related to this campaign. I will also write a blog post after the campaign is over about your company/whatever you’re advertising.

2. Small donation. So my birthday comes up in July, and there are also a lot of holidays in between I can make up if you like as rationale for this donation. I figured it would be easiest to tackle this car one piece at a time, so I dissected it, in a matter of speaking. No, I am not building my own car. But I made a list (On page 4) of a bunch of different parts of a car. So, you can donate whatever amount you choose, for whatever part of the car you wish. i.e. you could say “here’s $15 for your oil dipstick.”. I will mention your lovely contribution in any materials related to this campaign. You can send whatever amount by PayPal to jenbutson@live.com. I figured this was a much easier way to tackle such a seemingly large task.

3. Buy promotional products. Most of you probably know I run a company, Jennifer Lee Promotions. If you buy from me, that means I’ll have some income to put towards the car! Woohoo! And it’s something you need anyway.

4. Buy stuff. So I have a Shopify store, and I sort of need to update it, but essentially I’ll be selling a few items on there where all profit will go in the car fund. I’ll post the link when it’s all ready to go. Hint: If you like beer (who doesn’t?), you’ll like what I have ;)

5. IDEAS! Give me some of your bright ideas of how to come up with some cash quick outside of selling a kidney or pimping myself out. Ideas always help too, and they’re free for you :)



#CarBeforeCanadaDay Campaign

4 03 2010

CarBeforeCanadaDayHello.

As most of you know, I am a full-time student (starving student). You might also know that I am an entrepreneur (starving entrepreneur).

One of my goals for 2010 is to get a car. I’m getting my G (assuming I pass) on May 13th. I have set my goal to have a car before July 1st (I really want it before my birthday on the 20th ;) ).

While I’m going to be saving as much change as I can (not loonies or quarters ’cause I need those for laundry) and working my little tale off to make enough to buy one, I thought it’d be fun (and more motivating for me) if I made it more of a…campaign. You can follow along with the hashtag (#CarBeforeCanadaDay) on Twitter, and I’ll probably also update this blog if anything big happens, like winning the lottery or maybe winning a car on a Tim Horton’s Roll Up The Rim? That’d be sweeeet.

If you have any ideas* for me to get closer to my goal, please let me know! Comment here, or send me an email at JenButson@Live.com.

Check out the link at the bottom of this post to sponsor my tweets – they’re cheap and hell, you can get me to say whatever you want (in 140 characters or less).

- Jen

SponsoredTweets hire me badge

*prostitution is not an idea



2009 Highlights

1 01 2010

2009 was a fairly eventful year in the life of Jen Butson. In this post I’m going to reminisce over some of these occurrences.

January-March: Don’t really recall much from these months aside from a lot of school work, hating my living situation, and a lot of bad behaviour.

April:
- Competed as a finalist in the ADM2381 Pearson Presentation Competition. I did not win. But the experience was pretty swell. Made me a celebrity for a couple days and something to “put on my resume”.
- Got rejected from the only real job I was interviewed for.
- Decided there was no way I was going back to Peterborough for the summer; contemplated Summer Company program; began figuring out what I was going to do to pay the bills.

May:

- Bridal showers forced me back to Peterborough for two weekends.
- I began working at The Bay (and hating my life)
- Decided to take a couple summer courses, after convincing my parents it was a good idea.

June:

- School
- Work
- Blah

July:

July 11th: My brother got married in the most beautiful, fairy-tale-esque wedding I have ever seen. So happy to have Steph as an official sister-in-law and legal part of the famjam.
- July 19th: realizing I was turning 20 on the following day and that anything I did as an “adult” would no longer be shocking or interesting to others, I decided I had to do something big. Registered my company, Jennifer Lee Promotions.
- July 20th (champagne birthday):  Began with mimosas in the morning, margaritas at lunch, and Tucker’s buffet and more drinks at dinner. While at dinner with my good friend Lisa, got an email on my phone from the Ontario Government: my master business license.

August:

- Began building company; had first client
- Was rid of both part-time retail jobs and decided to go home for last 2.5 weeks of summer after cousin’s wedding
- Cousin got married in an intimate ceremony and partied like rockstars on the 32nd floor of big hotel in downtown TO (can’t remember name of hotel…) – poutine buffet…’nuff said
- August 20th: worst day of the year. Family dog, Rosie, passed away suddenly from cancer. 12 years, 3 months old. We still miss you every day baby girl.
- Back to Ottawa for school/enjoying end of summer

September:

- School
- Business

October:

- Got approached to help start-up #GenYOTT and thus began started meeting tweeps in person
- Best halloween costume ever: Angel Investor. Don’t act like you don’t love it.

November:

- My first trip ever to the USA! Washington, DC for a trip with Managers Without Borders…some fantastic memories with some fantastic people.
- Had a really horrible cough that wouldn’t go away for pretty much all of November. Not even codeine helped.
-  Was on a team with two brilliant HR students (I’m not in HR ftr…still in Marketing…) for Negotiation at Human Resources Symposium 2009 where we competed against other Universities – after 2 hours of preparation and 3 hours of negotiating against the team from Brock University in front of a panel of judges (btw, first time our faculty was able to send a full delegation to this competition…and first time anyone from our school had competed in Negotiations) we signed the collective agreement with 30 seconds remaining on the clock. Later that night, at the gala we found out we won. One of the greatest, proudest moments of 2009 for me. And not only did we get 1st in Negotiation (we beat out John Molson and McGill in the top 3) but we got 2nd in HR Case, 1st in social (our Rambo dance kicked so much ass) and then first OVERALL! Amazing weekend, I’ll never forget it.
-  Our first #GenYOTT night! Huge success, packed venue…met some amazing people in Ottawa who I cannot wait to see again at the next event January 14th!
- Luc returned from his Asian adventure and agreed to work with me on Jennifer Lee Promotions :)

December:

- Exams.
- Kill me now.
- Short Christmas holidays.
- Back to Ottawa.

So, 2009…you were pretty amazing. BUT, what I have planned for 2010 just might top you ;)



Jennifer Lee TV

3 11 2009

JLTV? Yeah, we’ll go with that for now.

Starting next week, I’m going to start doing small videos for my company, Jennifer Lee Promotions. I will be educating viewers on the promotional products industry, tips and tricks when ordering products, and also exhibit some cool products that we offer. It will hopefully be really cool and interesting, and you’ll all learn something from it!

SO, send me your questions, either by commenting to this post, or emailing me at Jen@JenniferLeePromotions.com. I will feature them in the video and answer them for you :) Send away curious people!



Creativity. At its craziest.

1 11 2009

When marketers are given a task, to come up with something so new and fresh that not only will they gain a lot of support from their immediate audience, but the concept will go pretty much viral on the interwebs. Insert the team that came up with the idea to use a safe and light adhesive to adhere banners to the asses of flies. Then let them loose in a book fair. Good freakin’ job! It’s this type of thinking that gets me so excited about marketing!



Crazy with happiness! Kinderkreis!

21 09 2009

So somewhere in Europe, someone decided to create a show where kids would test brand-name products and say how it made them feel. Then, a group of colourful spandex-clad dancers would interpret this “feeling” into a fun dance. Oh, did I mention there’s a green screen too? Here’s the video for Gushers.



Redirecting Fear

16 09 2009

Everybody has something they are afraid of. The dark, public speaking, heights, spiders, death, the list goes on. I am no stranger to this fear. About 4-5 years ago I developed severe anxiety and panic attacks. This anxiety was so crippling that I cancelled a trip with my best friend the night before we were to leave, almost quit my job because I couldn’t leave home for 2 days to go to training, and thought I’d be a hermit for the rest of my life just to avoid the feeling of panic.

This is what I think most people do. Most people avoid the thing they fear to avoid feelings of anxiety. Avoiding presentations because the fear of public speaking is too much to bear, or any other form of inhibiting your life in one way or another. This is what I almost did.

When it came time to apply for Universities in high school, I knew exactly where I wanted to go: University of Ottawa. I knew it would be the perfect place for me. But I questioned myself…what if the anxiety is too much to bear? What if the panic attacks take over and I breakdown and have to move back home? What would be the point of living a life where I feared everything I did? I contemplated the local University just as an easy option. I’m sure it’s a lovely school, but Trent…you’re not my type. It’s not you, it’s me. So when I applied to my 4 Universities, I applied to uOttawa, McMaster, Brock, and Concordia – all schools at least 3 hours from where I’m from. I didn’t even apply to Trent because when it came down to accepting offers, I didn’t want to give myself an easy way out and quit. I didn’t even give myself the option. So I got in, accepted, and got really excited, and scared as hell. I had anxiety right up until I moved, and most of my first year. But I didn’t let it stop me…why would I let my own mind defeat me?

I bought a book shortly after I realized what was happening to me all those years ago. And the most important lesson that taught me, is that when anxiety happens or I start to panic, just ask myself this one question: What is the worst possible thing that could happen? Whenever I thought of this, it was really never that bad. So then I imagine the worst case scenario happening, and I’d feel calmer. Even to this day, I have to use that technique.

There’s a lot more to this story, but I want to get to the point of this post: redirecting fear. Instead of letting my fear beat me, I beat it. It’s true that my disorder will never actually go away…but I know how to manage it, instead of it managing me. So why do we let fear control us?

I started my own business in July, and I’ve had a similar reaction from a lot of my peers: “Wow, that’s so amazing. I wish I could do that.” Well, why can’t you? I have done a lot of things this year that have pushed me to the limit, but all of it has made me that much stronger – and happier.

So this is my task for you: do one thing a day that scares you. Push yourself to the limit. If it scares the crap out of you, try it! What’s the worst that could happen?



Happy Humpday

12 08 2009

airconditioner_belmont(via YesButNoButYes)



Genius

21 07 2009

So this seafood restaurant in Germany hired a clearly genius ad agency who came up with the best transit ad I might have ever seen. They took the side of a bus hut, filled it with water, and put in some fish.

Good, eh?

Your local steakhouse can’t do this kind of advertising. My only thought is…who’s monitoring the fish in case one dies? That could turn a good ad bad.

via AdFreak